Wouldn’t it be great if you could compare the climate footprint of all products in the grocery store just like you can compare the ingredients and the nutritional value? So you could easily compose your perfect dinner depending on what’s most important for you that particular day or week. Not only would it help you make informed decisions before buying a product, it would also encourage companies to take more responsibility for their climate impact.

In 2021, Oatly published the product climate footprints of 128 products in Europe, representing all Oatly products produced for the European market on a consistent basis throughout theyear*. Now, the problem is that a single climate footprint number doesn’t really say much if there’s nothing to compare it to.

That’s why Oatly in September the same year – together with other food brands, NGOs and scientists in Germany – officially launched the transparency initiative Together for Carbon Labeling (TCL) to develop a scientifically based standardized and product-specific CO2e calculation and communicate it transparently within the food industry.

Oatly hope that in the future anyone in the world will know if the CO2e/kg numbers on our European oat drinks are really good, ridiculously terrible or somewhere in between. Because you will be able to compare it to other products. Oatly think they’re pretty good, by the way.

OAT DRINK BARISTA EDITION
If you are someone who believes “just enough is best” this one’s for you! It is exactly the same foamable Barista Edition oat drink that makes your coffee creamy and perfect. The only difference here is a 50% smaller carton. Well, that and the slanted rooftop you’re used to seeing on the regular-size package has been skipped in favor of a slightly strange abundance of right angles. Actually, you’ll find one other difference, too: There’s less Barista Edition oat drink inside this carton.

Okay, maybe that rather obvious fact didn’t need to be mentioned, especially since it has added an extra sentence to this product webpage that is trying for a “just enough is best” theme, but at least the intro paragraph wraps up right here.
 
To find out what’s amazing about a carton with only .5 liters of Barista Edition oat drink, an appropriately extra-short rundown is provided below:

• - It’s portable! Toss it in your backpack and head to the park, or the beach, or your mother-in-law’s, or to meet your Tinder date for afternoon tea, or you get the idea.
• - Less food waste for the planet.
• - It fits perfectly in that weird, small shelf in your fridge.
• - It’s just about perfect at being just enough.