There’s no better way to appreciate the aromatic richness of a specialty coffee than perfectly filtered and properly balanced water. To satisfy the demanding taste buds of our festival-goers, BRITA will again this year be the exclusive water partner of Le Paris Café Festival..

A partnership to savour in every cup
 
Specifically, this exclusive partnership means that each coffee you drink in the aisles of Le Paris Café Festival will be prepared with filtered water and optimized by BRITA. This water will be made available to exhibitors free of charge and will be made to measure according to the extraction method used, be it filter or espresso. BRITA is also a partner of the French SCA Coffee Championships, the tests of which will take place during the festival.
 
Water quality: anything but a minor detail​
 
Your cup of coffee is 98% water. Whatever method is used, it is therefore essential to use good quality water to hope to make good coffee. To meet this requirement, BRITA offers professionals in the coffee and restaurant industries a range of products allowing them to obtain water with tailor-made minerality and an ideal pH to enhance hot drinks.
 
Expert opinions, words of champions!​
 
Water suitable for brewing coffee, by percolation or by gentle extraction, is better for machines but above all it is better in the mouth and aromas preserved in the cup. Baristas agree unanimously: making good coffee or a good coffee cocktail, especially when working with specialty coffee, always involves choosing the right water.


Dajo Aertssen. Photo by Lansy Siessie and SCA France

"With BRITA filtered water, each specialty coffee develops all its aromatic notes. The coffee then takes on a new taste and olfactory dimension, which allows it to retain its authenticity.​" 
– Dajo Aertssen, France Cup Tasting Champion 2018 & 2019, Vice-Champion du Monde 2019


Carlos José Ramos. Photo by Lansy Siessie and SCA France.

"Thanks to the professionalism of the BRITA team, I have become aware of the importance of water treatment. Their filters, with unique precision, reveal the aromas and flavors of my coffees."​ 
– Carlos José Ramos, French Champion, Coffee In Good Spirits 2018
 

Pierre de Chantérac. Photo by Lansy Siessie and SCA France

"When you participate in championships, it's always amazing to realise how a sublime coffee, balanced and with obvious tasting notes, can become blurry, bland or deviant, even though all parameters are the same, except the water!" 
– Pierre de Chantérac, France Brewers Cup Champion 2019

Hakim Ben Hammouda. Photo by Lansy Siessie and SCA France. 

"Between water and ground coffee, there is a delicate chemistry that determines the quality of the coffee in the cup. The BRITA technology makes it possible to protect the machines and to have better extraction of the coffee and therefore for me to make better cocktails with quality water."​ 
– Hakim Ben Hammouda, French Champion, Coffee in Good Spirits 2019