What's this about? We'll fill you in. A decade ago, Tony Small set up Innocent Packaging in New Zealand, operating from his parent's garage and delivering the orders himself out of his Suzuki Swift.

At the end of 2022, aligning with the business's 10th anniversary, Innocent Packaging announced the rebrand to decent packaging, to join the UK team and become one global brand. 



They've created a series of conversations with Tony, around the rebrand, the reasons why we do what we do, and the aim to have more of a global impact. Have a read of the first interview with Tony below.

Read more about Tony